Osteria Francescana has no view of the sea or the mountains.
You can see neither a bell tower nor a town square.
Our horizon is shaped by imagination.
NEVER STOP PLANTING is a landscape of ideas.
Every month: art, stories, inspirations.
Art is Untitled.
Experience over explanation.
Taste before technique.
Credits: Ph Mart Rovereto, Alessandro Nassiri, 2020
In earlier centuries, artworks had no titles.
They were identified descriptively, as Madonna and Child or Peasant Wedding.
Titles became common practice in the mid-18th century, as salons, museums, and auction houses required clear names for catalogues and sales.
Then, in 1917, Marcel Duchamp made a radical move.
He took a mass‑produced urinal, rotated it, signed it “R. Mutt 1917,” and entitled it Fountain.
For Duchamp, reframing the object’s function transformed its meaning.
From that moment on, a title was no longer a descriptive label:
it became part of the artwork, changing the way we look at and think about art forever.
Untitled grew from this shift. As titles became standard practice, some modern and postwar artists began to reject them, turning the absence of a label into a deliberate artistic gesture. Instead of offering word clues or a point of view, they chose to leave space open, allowing meaning to emerge in the encounter between object and viewer.
Credits: © Archivio fotografico Mart, Jacopo Salvi 2020
The Italian artist Carlo Benvenuto moves within this territory.
He uses photography to turn ordinary domestic objects—glasses, plates, cups, cutlery, tablecloths—into quiet and uncanny still lifes. His Untitled Murano glass sculptures, carved from solid glass yet appearing over flowing with water, sit within a dining room where real glasses are filled up and emptied, again and again.
These glasses, instead, resist conventional function.
From useful-objects they become thought-objects.
They strip away context and narrative.
They exist between the ordinary and the imaginary.
Eternally full and empty, both fragile and solid, they are suspended outside time.
In the same way a recipe exists in the imagination and memory, long after it has been consumed.
And everyone is free to make it their own.
Credits: Paolo Terzi
Massimo Bottura describes a way of looking that reflects the entire Francescana Family:
“This artwork reveals another aspect of reality and captures the poetry of the everyday. If you look with eyes lost in nostalgia, you see three water glasses; if you look with eyes full of poetry, you witness the mystery of light and matter.”
Art is Untitled.
NEVER STOP PLANTING.
